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ASCENT  helps Alcohol Beverage Suppliers & Distributors Unlock their Sales Potential

through Consulting, Coaching, & Training.


Start with the outcome in mind.  Are you a Supplier looking to increase sales results through your Distributor partners?  Are you a Distributor looking to increase sales success with your Suppliers?  Let's work together on a plan built just for you considering Consulting, Coaching, & Training.


Start at the top.  Are you satisfied with the results being driven by your sales team?  What are your pain points?  Let's discuss & develop Executive Coaching just for you!


Leverage ASCENT's Leadership, Management, & Sales curriculum, plus our exclusive process to embed the skills that will drive the results you are looking for.

Rob Profile 1.jpg


Rob Hutchins is the President of ASCENT High Performance Coaching.  Fueled by a 32-year career in the Alcohol Beverage Industry with the E&J Gallo Winery, as well as several Distributors & Brokers, where he held Local, Regional, & National Leadership roles.  Rob now works with Alcohol Beverage Suppliers & Distributors to Unlock their Sales Potential through Consulting, Coaching, & Training.


Rob has a well-rounded experience leading Multi-Line Distributors, Sales Regions for the Gallo Winery, & most recently Gallo’s Learning & Development Team for Sales in the US Market.


Rob spent years leading Distributor Sales Team's- developing people & driving sales results for multiple Suppliers.  He also spent a decade leading Supplier Sales Team's developing people, programming brands, & ensuring his portfolio was top of mind with Distributor partners.

Most recently Rob spent 8 years developing & delivering results oriented- Sales, Management, & Leadership trainings throughout the US for Gallo employees & over 400 Multi-Line Distributors, including over 20,000 participants.


Rob grew up in the Midwest & Rocky Mountain states.  He earned a bachelor's degree at the University of Colorado where he played football for the 1990 National Champion Colorado Buffaloes.  He attributes many leadership & life lessons to his time spent with a team that ascended the pinnacle of college sports.  Rob is a devout Christian, facilitating several men’s groups.  He currently lives in Portland Oregon with his wife Brigitte where they have raised 3 great kids.  In his spare time, you might find him- hiking, road or mountain biking, hanging out on the beach, or visiting his adult kids in Brooklyn NY or Maui HI.




Numerous Regional & Independent Distributors


"Rob is very knowledgeable & gives simple, real-life examples."
"Rob has a calming confidence, is clear, & efficient which help me gain from his training."
"Rob listens & gives thoughtful answers to questions that feel reflective, caring, & insightful."
“Rob is very engaging, has a great presentation style, & develops trust + good class interaction.”
"Rob consistently brings energy & enthusiasm which makes each workshop more enjoyable." 
"Rob is excellent at opening minds to new perspectives."

Coaching & Training Participants

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